5 Paid Marketing Mistakes That Can Derail Your Google Ads Campaign
Google Ads is one of the most powerful paid marketing platforms available today. With its ability to target users based on search intent, location, demographics, and more, it offers businesses of all sizes the chance to grow their reach and generate qualified leads. But if your campaign isn’t delivering results, you're not alone. Many advertisers unknowingly make paid marketing mistakes that impact performance and drain ad budgets. If you want to get serious about Google Ads optimization and drive consistent results, it's time to identify the problems and implement strategic fixes. 1. Poor Keyword Targeting Using overly broad or irrelevant keywords is a common mistake that leads to wasted spend. While broad keywords might drive more clicks, they often attract users who aren't ready to convert, resulting in low ROI. Fix: Focus on long-tail, intent-based keywords. Use match types smartly—Exact and Phrase match tend to bring in more qualified traffic. Regularly update...