How to Run Social Media Ads with Low-Budget Marketing Strategies
In the world of digital marketing, you don’t need a huge budget to make a big impact. With the right strategy, even small businesses can generate impressive results using social media ads . The key lies in mastering low-budget marketing techniques and understanding how to get the most from your paid advertising campaigns. Whether you're just starting out or trying to optimize your existing ad spend, this guide will help you make every rupee count. 1. Define Clear Objectives Before Spending One of the most common mistakes in paid advertising is diving in without a goal. Are you trying to boost brand awareness, drive website traffic, or increase sales? A clearly defined objective will help you: Choose the right platform Write better ad copy Set realistic expectations Start with SMART goals—specific, measurable, achievable, relevant, and time-bound. This allows you to track performance and improve your ROI over time. 2. Select the Right Social Media Platform Not...